PAL Physiotherapy & Sports Rehab
One clinic system across two branches, and a Google Business Profile that keeps the appointment book full.
What we delivered
- Website design & development
- SEO, GEO, AEO & AIO
- Google Business Profile creation & optimization
- Social media management
- CareNext clinic management system
Nexply Studios built PAL Physiotherapy & Sports Rehab a new website, set up and optimised their Google Business Profile for both branches, ran their SEO and social media, and rolled out the CareNext clinic management system. Monthly calls from Google grew from roughly 20-30 to 130-150, entirely without paid ads, and the clinic now runs scheduling, billing, reminders and patient records in one system.
Measurable outcomes
Calls per month from Google
20-30 → 130-150
Roughly a 5x increase in phone calls straight from the Google Business Profile.
Business Profile interactions / month
50-70 → 350-400
Calls, direction requests, website clicks and messages combined.
Local pack ranking
Top 3
Consistently in the top 3 for physiotherapy and sports-rehab searches in Madhapur and Kondapur.
Ad spend
₹0
Every bit of the growth is organic - profile optimisation, content and reviews.
Clinic operations
Registers → CareNext
Scheduling, billing, WhatsApp reminders and patient records now run in one system across both branches.
Where they started
PAL Physiotherapy & Sports Rehab is a clinic with branches in Madhapur and Kondapur. The clinical work was strong and referrals were steady, but almost everything else ran on manual effort. New patients mostly arrived by word of mouth, the Google listing was thin and rarely touched, appointments and payments lived in registers and spreadsheets, and there was no real picture of how the two branches were performing together.
The brief was not "make us a website." It was closer to "help us grow without adding admin staff, and give us a way to actually see what is happening."
What we built
We started with the website - a fast, plain-spoken site with a dedicated page for each treatment and each branch, so a search like "sports rehab in Kondapur" has a real page to land on instead of a generic homepage. The content is written as straight answers to the questions patients actually ask, with structured data behind it, so it holds up in Google, in AI Overviews, and when someone asks ChatGPT or Perplexity for a physio in Madhapur.
Then the Google Business Profile for both branches: correct primary category, a description that says exactly what they do and where, real photos added regularly, accurate hours including festival days, and a steady habit of requesting reviews and replying to every one. No one-time push - a routine.
Alongside that we run their SEO and social media, and we implemented CareNext, our clinic management system. CareNext replaced the registers: day-and-week scheduling per therapist, one-click branded invoices, automatic WhatsApp appointment reminders, patient records with private clinical notes, and a single owner view across both branches.
What changed
The clearest signal is the call graph on the Google Business Profile. Monthly calls went from roughly 20-30 to 130-150, and total profile interactions from around 50-70 to 350-400. Both branches now sit in the local top 3 for their main searches. None of this came from ads.
Operationally, the front desk stopped chasing paper. Reminders go out on their own, invoices are generated from the patient profile, and the owners can see revenue, attendance and no-shows across both branches without asking around. The practice moved to a healthier, more predictable position - more of the right patients, less time lost to admin.
“When we started with Nexply, most new patients found us by word of mouth. Now the Google Business Profile brings a steady stream of calls every week, and CareNext runs the clinic end to end - scheduling, billing, reminders, records - across both branches. Whatever we ask them for, they build it and show it to us within a day or two. It has been very comfortable working with them.”
Dr. Bhuvana
Founder, PAL Physiotherapy & Sports Rehab