Notes for designers, brands, and developers
Straightforward thoughts on design, branding, and building things that actually work - no jargon, no fluff.
Why your logo isn't the problem
Every few months someone tells us their logo just isn't working. Usually, once we start asking questions, the logo turns out to be the least of it.
The difference between a website that looks good and one that works
There's a particular kind of website that wins design awards and loses customers. Looking good and working well are not the same skill.
Nobody cares about your Google Business listing (until they do)
Almost no business owner thinks about their Google listing until the day someone can't find them on maps. By then it's already cost you a customer.
Why most rebrands fail before they even launch
Rebrands usually die in the same place, and it's not the design - it's the week after launch when half your materials still use the old logo.
What "fast website" actually means (it's not just page speed)
Everyone says they want a fast website, and almost everyone means something slightly different by it. The version that matters isn't the one a speed test measures.
Building an app nobody asked for vs one people actually need
A lot of app ideas start the same way - "wouldn't it be cool if we had an app." The apps that actually get used start from a much less exciting place.
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